Australian Travel Posters.
Australian Travel Posters have contributed significantly in the history of tourism promotion of Australia internationally and domestically.
Australia during the 1930’s was experiencing the social upheaval of the Great Depression along with the looming World War II. It was a time that saw rapid modernisation, multi-storey buildings, fast trains and engineering feats such as the Sydney Harbour Bridge. The 1930’s was one of the most unpredictable decades in Australian history.
During the 1930's to the 1960's, state government tourism organisations, airlines, railways and other tourism operators make use of posters as part of their promotional strategy to promote merchandise and encourage tourism to Australia.
The posters of this period created a vision of Australia as an exotic destination with the comforts and modern facilities of England and Europe. They suggested familiarity through the images and slogans, ensured travellers were not persuade against travelling to an overly challenging destination.